Skip to main content

Learned a New Word Yesterday


Having one of those geekish moments... 

OK, so I'm not used to this and my ego has taken a bit of a hit, but one of my former and very good students, a native Chinese speaker no less (she learned French in something like 3 months just for the purposes of coming to the school where I work) came in with an application form for a major, major, MAJOR worldwide internet search engine.  One of her accomplishments was listed as upselling.  Now, I had heard of upsetting, upstanding, upscale, upmarket, uproarious, upending, upchucking... but upselling?  Nope.

So Marie-Anne (not her real name) explained the concept.  Upselling is when a member of sales staff in an upscale shop is able to sell a customer a higher priced or more luxurious item.  Imagine that you walk into a major department store (El Corte Inglès, Galéries Lafayette, Harrod's, GUM...) looking for a nice medium-range bag or coat.  Instead, you listen to the salesperson pull at your heartstrings, give in to those deep-seated desires for a really nice status symbol, and walk away with a bag or a coat costing the equivalent of a month's salary.  

You may feel better though poorer, and the store has earned more thanks to your need to feel better or because you listened to your desires or bought on instinct.  There's nothing wrong with buying in these ways, as long as you know you are doing it and as long as it doesn't become a bad habit.

If you have moments like these, do share them.  I will.

Thanks for reading!


Paul

Comments

Popular posts from this blog

Irregular Verbs in Context 1

Do you have this look of sheer terror on your face when you think about irregular verbs?   Oh come on, they're not that  bad, are they?  Chances are, you've been memorizing them in a list where you almost have to recite the three mutations (conjugations) to be able to use the second one or the third one.  This is an acceptable method if you are able to use the three without hesitating too much.  And if you have a lot of time to recite the three forms of the verb each time you need to use one. However, there are better ways.  Contextualization is the key, in my opinion.  Below is a first series of irregular verbs in different sentences, including sentences (answers) that you will need to construct.  Take the time to go through them and really do them, i.e. thinking about each answer.  Take as much time as you need before checking the answers which will be at the bottom of the page ... eventually.  Then, once you have finished t...

More New Pages!

Hi all, I am busy posting more new "Pages" on the blog.  You should consider these pages like a reference  or   text book and go back to them from time to time, especially the "Words" page, as I've realized that I cut it a bit short.  There should be some lines about count/non-count nouns, verbs never in the progressive form, and differences between Latinate and Germanic origins and their influence on grammar (comparatives/superlatives) and spelling, and so on. Also, keep an eye on these pages in the coming weeks for exercises both here and on my favorite web site for exercises:   www.quia.com .  All will be original of course and -- at least for the time being -- free of charge. Thanks for logging on and your interest! Paul
Bab Mansour Gate in Meknès, Morocco Hi all.   Well, it happens:  the end of the semester, entrance exams, finals and their subsequent corrections, calculating grades, translations of academic research articles (I'm working on one parallel to this blog post...), and all after having gone through some pretty heavy personal changes this winter -- most for the best, thankfully -- all means that I needed to take some time off.   Hence , Morocco and for nearly 3 weeks*.   Vacation (US) or holidays (GB) are a crucial necessity and allow one to take a break from one's everyday and occasionally humdrum routine and think about other things:  sights, sounds, smells, all of the senses are called into play in beautiful Morocco. Medersa Bou Inania, Fez, Morocco The country remains challenging for the Westernly minded, and in fact if you go there one day, it's best just to drop all of your preconceived notions of how life "should be," and accept the fact that ...